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| The roots of RBS True
Value run deep in Raton, spanning 83 years of business and three generations of
family service. Its history started long before the doors first opened in 1945.
Its founder, Carmon York Allen, was born in Johnson City, Tennessee in 1898 and
moved west to visit relatives in 1921. Originally, Carmon planned only to visit
while on his way west to the coast. After arriving in Raton, he discovered his
uncle needed help at his building materials store, so he stayed on. This
decision started what is known today as RBS True Value Building Material.
| Eventually Carmon married a Kentucky
woman living in Raton and together they had two children, Robert and Joan. After
World War II, Robert graduated from Denver University with a degree in Building
Material Business and became a partner in his father's business in 1945, then
called Raton Builders Supply. Carmon lived to be 93 and never did retire. Robert
managed operations until 1991, then retired after 46 years. |
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Since then, the responsibility to carry on the family legacy
passed to Bill and Dani Allen and their two children who continue to improve
their business and the community. Bill continues the operation as a True Value
Store and oversaw the expansion into Angel Fire with a fully-stocked building
materials store, but later changed the name to RBS True Value. |
| If you’re involved in a remodeling project, stop
by to find product brands: Marvin and BetterBilt Windows, Benjamin Moore and
True Value Paints, De Walt, Makita, and Milwaukee tools, or Prestige brand wood
kitchen and bath cabinets, Thurmatru and Simpson doors, and all your basic
plumbing and electrical supplies. Full-scale projects include engineered framing
components, Simpson metal hangers, ABC metal roofing products, Tamkco, Owens
Corning, and Elk brand shingle roofing. For three generations now, the Allens
have practiced a successful business model of service, products and pricing,
realizing their success is a function of customer satisfaction just like it was
83 years ago. |
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RBS True Value
445 North 1st Street
Raton, NM 87740
505/ 445-2725 |
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