Cimarron High School may be the only state school in New Mexico to be equipped
with a state-of-the-art video board, which dramatically enhances sporting events
and student activities, creating excitement among students and sport fans alike.
Much like a national network broadcast, the video production requires a team of
students to generate artwork on the big screen for volleyball and basketball games
and to transmit those games to the rest of the world at www.chsrams.org/tv. That
team of students is the Cimarron High School's Broadcast class taught by Joe Giglia
as a "zero" hour elective credit meaning students don't take it within the regular
school day, instead; they devote time after school and during games to practice
their broadcast skills—and receive an elective credit for it. Principal Letitia
Martinez comments, "Even though Joe Giglia is the teacher, he is more a facilitator.
His team is made up of students who do everything from directing the broadcasts
to running the cameras." Such dedication has landed his students an opportunity
to work with the New Mexico Activities Association by broadcasting state basketball
games. This year, the NMAA invited one student, Shalese Shell, to do color commentary
at the state basketball tournament. Shalese did commentary for the Cimarron High
School games and developed quite a talent for it.
Likewise, Mr. Giglia teaches
other related subject matter such as graphic arts and video production, which contribute
to the overall broadcast effort. Ms. Martinez said, "What these students create
are video commercials and print images that are shown throughout the course of a
game in the gym, and over the broadcast medium." This print and video ad space is
available for sale to advertisers during basketball games. From a business marketing
standpoint, "It's a great opportunity for businesses that wish to appeal to a local
and captive audience (in the gym), and also broadcast to others throughout the world
who watch the games. Students' families from all over the nation tune in to www.chsrams.org/tv
to watch their grandsons, granddaughters, nieces, and nephews. In fact, we've had
people from international destinations tune in to our broadcasts."
Front sitting left to
right: Daniel Kordis, Maria Gallegos, Madison Coss
Standing: Teacher Joe
Giglia, Jacob Hovey, Cody Pittman, Juhi LaFuente and Wei-Jen Yu
to volleyball and basketball games, the video production team will also broadcast
band concerts and graduation ceremonies held in the gym. The link can be found at
Cimarron High School's website, www.chsrams.org.